Monday, March 15, 2021

Google on Choosing the Best Anchor Text

anchor text

Google Mueller tells how to choose the best anchor text for the link

What is the best practice for anchor text?

Anchor Text is the text used in the link. Anchor text can be "click here" and can "web development company USA".

Google's PageRank Algorithm uses anchor text to understand what a page is about. It was a big breakthrough for Google's founders in 1998. They found that the search results were increased when you used an anchor text to understand what a page is about.

But the algorithm must be changed in the following years to stop publishers from misusing the text anchor. That's why anchor text to this day is so important in the minds of digital marketers.

The question wants to know specifically about what the best anchor text uses.

This is the question:

What is the best practice for Anchor Text word on an internal link and an external link?

For example, using a website name, blog post title, right match or LSI keyword? "

LSI keywords are not the case

Each SEO that promotes ideas of LSI keyword is spreads wrong information and wrong direction. Ther is no such thing as LSI.

John Mueller:

"Um ... First of all, we don't have a keyword concept of LSI. So it's something you can ignore completely.

I think it's interesting to see LSI when you think about understanding information taking as a topic of theoretical science or computer.

But as SEO you might not have to worry about that. "

The best anchor text for the internal link

Any link from web pages to another page on the same site is the internal link. Publishers can link to other articles on the same site that contains further details. That is an example of an internal link.

Internal links can help Google find more articles on a site and can provide some context for what the contents of the page is linked.

Google Mueller recommends this for the internal link anchor text:

"In connection with the internal link, you give us a context signal. So basically you say, in the part of my website you will find information about this topic.

And that's what you will use as an anchor text for the internal link.

So it's something where on the one side is usually something you want to give the context to the user too.

The type of internal link that you will use for users usually matches what you will use for SEO too.

That's something where luckily there is a good overlap there. "

Best practice for external link anchor text

The anchor text is a link to the page on another website. An example is if the publisher on the recipe site is connected to the Wikipedia page about certain elements.

Mueller gives an answer about the best anchor text for an external link:

"In connection with an external link, if you connect to other people's websites, the same thing. Like, supply some context why people have to go and click on this link, what kind of information it gives."

The best anchor text for the entrance link

Background for anchor text for the entrance link

Some SEO believes there is an optimal percentage of the incoming link that must be no follow, use the match keyword exactly you want to rank and the percentage of the incoming link that must use the website name (branded link).

These ideas come from understanding (in 2005) that Google uses statistical analysis to identify unnatural links. SEO tries to hide their paid link by trying to "look natural" and thus cheat and defeat statistical analysis algorithm.

SEO tries to identify the "natural" connecting pattern by analyzing the text anchor of millions of site links and even today there are still some wrong souls that do this and recommend the percentage of the anchor text and keyword anchor text.

The anchor text for natural links is generally out of your control

Questions about what the best mix of the anchor text for an incompatible entrance link because it is inherently assumed that the beneficiaries of the control exercise link over the anchor text.

That does not apply to a natural link. The distinctive feature of the natural link is spontaneously given by the author as a quote, without consultation from the site that is linked.

Understandably, the type of Google Mueller rejects the question.

"With regard to links to your website from other people's websites, usually it is something you won't have control.

So I will be a little careful about what you need to have there. "

Does the web page context to the internal link?

Follow-up questions are asked about the internal link and whether Google uses the entire web page to provide a context to the link on the page that links to other pages with the same website.

The problem using the entire page is that web pages often about some subtopics. Links from paragraphs about subtopics will have more contexts of the words soon around the link than those of the topic of the entire web page.

Mueller's answer reflects the consideration.

Google Mueller answers:

"A little bit. But not so much in random words on a page will affect how the pages are addressed.

We take it into account with respect to understanding the context of the page you have there. Usually the anchor text is the most important part there. "

Anchor best practice text

The key to the use of the best anchor text is Mueller's statement that when it comes to choosing an anchor text, there is overlap between what is good for Google and what is good for users

Make an anchor text that tells the user what is expected when they click on the link to the internal or external page is the best approach. There's more that might think too much about it.

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