Google on Choosing the Best Anchor Text

Google Mueller tells how to choose the best anchor text for the link

What is the best practice for anchor text?

Anchor Text is the text used in the link. Anchor text can be "click here" and can "web development company USA".

Google's PageRank Algorithm uses anchor text to understand what a page is about. It was a big breakthrough for Google's founders in 1998. They found that the search results were increased when you used an anchor text to understand what a page is about.

But the algorithm must be changed in the following years to stop publishers from misusing the text anchor. That's why anchor text to this day is so important in the minds of digital marketers.

The question wants to know specifically about what the best anchor text uses.

This is the question:

What is the best practice for Anchor Text word on an internal link and an external link?

For example, using a website name, blog post title, right match or LSI keyword? "

LSI keywords are not the case

Each SEO that promotes ideas of LSI keyword is spreads wrong information and wrong direction. Ther is no such thing as LSI.

John Mueller:

"Um ... First of all, we don't have a keyword concept of LSI. So it's something you can ignore completely.

I think it's interesting to see LSI when you think about understanding information taking as a topic of theoretical science or computer.

But as SEO you might not have to worry about that. "

The best anchor text for the internal link

Any link from web pages to another page on the same site is the internal link. Publishers can link to other articles on the same site that contains further details. That is an example of an internal link.

Internal links can help Google find more articles on a site and can provide some context for what the contents of the page is linked.

Google Mueller recommends this for the internal link anchor text:

"In connection with the internal link, you give us a context signal. So basically you say, in the part of my website you will find information about this topic.

And that's what you will use as an anchor text for the internal link.

So it's something where on the one side is usually something you want to give the context to the user too.

The type of internal link that you will use for users usually matches what you will use for SEO too.

That's something where luckily there is a good overlap there. "

Best practice for external link anchor text

The anchor text is a link to the page on another website. An example is if the publisher on the recipe site is connected to the Wikipedia page about certain elements.

Mueller gives an answer about the best anchor text for an external link:

"In connection with an external link, if you connect to other people's websites, the same thing. Like, supply some context why people have to go and click on this link, what kind of information it gives."

The best anchor text for the entrance link

Background for anchor text for the entrance link

Some SEO believes there is an optimal percentage of the incoming link that must be no follow, use the match keyword exactly you want to rank and the percentage of the incoming link that must use the website name (branded link).

These ideas come from understanding (in 2005) that Google uses statistical analysis to identify unnatural links. SEO tries to hide their paid link by trying to "look natural" and thus cheat and defeat statistical analysis algorithm.

SEO tries to identify the "natural" connecting pattern by analyzing the text anchor of millions of site links and even today there are still some wrong souls that do this and recommend the percentage of the anchor text and keyword anchor text.

The anchor text for natural links is generally out of your control

Questions about what the best mix of the anchor text for an incompatible entrance link because it is inherently assumed that the beneficiaries of the control exercise link over the anchor text.

That does not apply to a natural link. The distinctive feature of the natural link is spontaneously given by the author as a quote, without consultation from the site that is linked.

Understandably, the type of Google Mueller rejects the question.

"With regard to links to your website from other people's websites, usually it is something you won't have control.

So I will be a little careful about what you need to have there. "

Does the web page context to the internal link?

Follow-up questions are asked about the internal link and whether Google uses the entire web page to provide a context to the link on the page that links to other pages with the same website.

The problem using the entire page is that web pages often about some subtopics. Links from paragraphs about subtopics will have more contexts of the words soon around the link than those of the topic of the entire web page.

Mueller's answer reflects the consideration.

Google Mueller answers:

"A little bit. But not so much in random words on a page will affect how the pages are addressed.

We take it into account with respect to understanding the context of the page you have there. Usually the anchor text is the most important part there. "

Anchor best practice text

The key to the use of the best anchor text is Mueller's statement that when it comes to choosing an anchor text, there is overlap between what is good for Google and what is good for users

Make an anchor text that tells the user what is expected when they click on the link to the internal or external page is the best approach. There's more that might think too much about it.

Article Source: https://www.searchenginejournal.com/google-on-choosing-the-best-anchor-text/398170/

Bad News For You - Netflix Cracking Down on Shared Passwords

Netflix is ​​testing how to take action to share a password. Popular streaming services have used popups to request multiple users to verify their account via email or text, or to verify later.

If you are not the account owner, you need your own account to continue watching, "The screen reads, according to streamable.com, which first reported the test.

This test comes as a type streaming service and more people share passwords and services. Netflix confirmed the test, but did not say how many people were parts of the test.

This test is designed to help ensure that people who use Netflix accounts are allowed to do so, "said the company in a statement.

On the most basic plan, which costs $ 9 monthly, users can only stream on one screen at a time. The most popular plan, which is now $ 14 monthly, allows two simultaneous streams; the $ 18 premium plan allows 3. But there is never a limit to share accounts when you are not streaming at the same time.

Competition has been heated in streaming entertainment, with recent participants running from Disney + in 2019 to Paramount + the newest. However, Netflix remains one to be defeated by more than 200 million customers globally.

News Source: https://m.dailyhunt.in/

Utilizing Solar Energy Systems for Home Use

Many people have now been aware of the fact that conventional energy sources such as fossil fuels are increasingly difficult to find, which explains the price increase that almost never ends. The world economy has greatly limited due to the high price of conventional energy such as crude oil and coal.

This is also one of the reasons why the solar energy system uses in homes are increasingly popular. Alternative energy sources are one of the hot topics throughout the board. This has triggered interest in many homeowners who want to minimize their dependence on conventional energy resources.

Solar energy and wind are one of the most feasible alternatives available today. Apart from the fact that it is very sustainable, wind and solar energy does not emit pollutants in the atmosphere, unlike crude oil and coal.

Utilizing the solar energy system for your family needs does not always mean that you have to build a new house that will fit the requirements to make the home more energy efficient. Even older houses can be converted into energy-saving structures without you spending a ton of money.

You must consider your financial position and the maximum amount of money that you can cancel to try to change the existing house to households that are more energy efficient. Always remember that you don't have to impose anything.

If you want to convert existing houses into the house that use solar power, you need to prepare for the initial fee, because it can be large enough. Installation costs, not to mention the cost of equipment, can be quite intimidating.

Online Website Builder Makes Building a Website Easy

In today's world it is almost impossible to succeed in business without having a website. By making your website can dramatically increase your customer base, retain your current customers up to date on what's happening with your business and get the word out about your product or service.

The problem is that if you are like many people, you do not have the budget to hire a web designer to create your site for you, and you do not have HTML skills to create their own websites. That's where an online website builder can help. An online website builder helps eliminate the limitations of the budget and eliminate the learning curve to make building a website so easy anyone can do it.

Online website builder allows you to build your entire website right through your browser, which means you do not need to hire someone to create your website for you, you do not need to buy expensive software, and you do not need to spend hours learning how to make a website. Be careful when choosing which online website builder you will sign up with because not all online site builders are created equal.

Some online website builders require you to host your website files with them. If you ever decide to move your website to another host or change the services of these companies often will not let you take your files with you when you go.

That means that you can lose all the work you put into your site and allowed to start again from scratch. When you choose an online website builder you need to verify that if you cancel your service, you can take your files with you.

 

Why Website Copywriting is an Important Element of Your Website?

The internet now attracts more business companies to provide their services online. Website copywriting services are effective into important elements of your website because it is interesting and fresh content that attracts prospective customers.

Copywriting websites are a general term used in connection with the development of web content, and is one of the main steps involved in the website development process which also includes site design, the inclusion of multimedia content and graphics, combining tools and easy navigation optimization.

Copywriting professionals are an integral part of the web content development company and search engine optimization company (SEO). Often service professionals’ copywriting is similar to professional technical writers.

The difference is that the emphasis of technical writers will be on the technical aspects such as writing an electronic device operation manual, while professional copywriting will provide an emphasis on promoting products in such a way that when reading content, the reader will be impressed and persuaded to buy products.

Modern website copywriting services are very challenging for web companies because the content provided online must satisfy online readers and search engines. To implement effective copywriting services, most web companies have highly skilled copywriting professionals who are experienced in the field.

This professional copywriter must frequently update web pages with fresh and unique content so that the website will live and informant for visitors.

Copywriting Professionals also plays a key role in optimizing web pages to achieve higher search engine rankings. For this purpose, copywriters must include various elements intelligently in their content and these elements including the right phrases and keywords that must be repeated in the right way in the content, so the page will be noticed by Google looking for machines such as Google, Yahoo and MSN.

 

Increase Your Online Presence with Website Copywriting

Copywriting services can help to improve your online existence, and bring more targeted traffic to your website. Because the internet has become a valuable marketing tool, most business companies are now online to promote their business.

Every online business requires its website to advertise and sell merchandise or service. Most organizations find it useful to hire search engine optimization companies to increase their online presence.

There are two types of copywriting websites, namely B2B (business-to-business) web copywriting and B2C (business-to-consumer). B2B web copywriting helps business companies to sell their products and services to other businesses, and B2C web copywriting helps businesses to sell their products and services to consumers.

SEO companies that offer efficient copywriting websites can help to improve your online presence by creating your website more accessible to leading search engines. Interesting web content attracts the right visitors to your domain, converting the maximum number of visitors to customers.

There are a number of search engine copywriting services available, which include writing blogs, articles, advertisements, brochures, bulletins, press releases and copy edits. To achieve the top position in search engines, the website must be properly optimized with keyword-rich content.

Marketing and search engine placement services play an important role in increasing company sales. Most SEO consulting companies propose high quality SEO services at reasonable prices for commercial and non-commercial sites.

Website copywriting services include the development of interesting web pages with its brief properties, free language flow, accuracy of information value, and conformity for the intended audience. Copywriter will produce friendly content, friendly readers, and this will help you to build a strong online presence and market your products and services on the internet.