Google Mueller tells how
to choose the best anchor text for the link
What is the best practice for anchor text?
Anchor Text is the text
used in the link. Anchor text can be "click here" and can "web
development company USA".
Google's PageRank
Algorithm uses anchor text to understand what a page is about. It was a big
breakthrough for Google's founders in 1998. They found that the search results
were increased when you used an anchor text to understand what a page is about.
But the algorithm must be
changed in the following years to stop publishers from misusing the text
anchor. That's why anchor text to this day is so important in the minds of digital
marketers.
The question wants to know
specifically about what the best anchor text uses.
This is the question:
What is the best practice for Anchor Text word on an
internal link and an external link?
For example, using a website name, blog post title,
right match or LSI keyword? "
LSI keywords are not the case
Each SEO that promotes ideas
of LSI keyword is spreads wrong information and wrong direction. Ther is no
such thing as LSI.
John Mueller:
"Um ... First of all,
we don't have a keyword concept of LSI. So it's something you can ignore
completely.
I think it's interesting
to see LSI when you think about understanding information taking as a topic of
theoretical science or computer.
But as SEO you might not
have to worry about that. "
The best anchor text for the internal link
Any link from web pages to
another page on the same site is the internal link. Publishers can link to
other articles on the same site that contains further details. That is an
example of an internal link.
Internal links can help
Google find more articles on a site and can provide some context for what the
contents of the page is linked.
Google Mueller recommends this for the internal link
anchor text:
"In connection with the internal link, you give
us a context signal. So basically you say, in the part of my website you will
find information about this topic.
And that's what you will use as an anchor text for the
internal link.
So it's something where on the one side is usually
something you want to give the context to the user too.
The type of internal link that you will use for users
usually matches what you will use for SEO too.
That's something where luckily there is a good overlap
there. "
Best practice for external link anchor text
The anchor text is a link
to the page on another website. An example is if the publisher on the recipe
site is connected to the Wikipedia page about certain elements.
Mueller gives an answer about the best anchor text for
an external link:
"In connection with an external link, if you
connect to other people's websites, the same thing. Like, supply some context
why people have to go and click on this link, what kind of information it
gives."
The best anchor text for the entrance link
Background for anchor text for the entrance
link
Some SEO believes there is
an optimal percentage of the incoming link that must be no follow, use the
match keyword exactly you want to rank and the percentage of the incoming link
that must use the website name (branded link).
These ideas come from
understanding (in 2005) that Google uses statistical analysis to identify
unnatural links. SEO tries to hide their paid link by trying to "look
natural" and thus cheat and defeat statistical analysis algorithm.
SEO tries to identify the
"natural" connecting pattern by analyzing the text anchor of millions
of site links and even today there are still some wrong souls that do this and
recommend the percentage of the anchor text and keyword anchor text.
The anchor text for natural links is generally out of your control
Questions about what the best mix of the anchor text for
an incompatible entrance link because it is inherently assumed that the
beneficiaries of the control exercise link over the anchor text.
That does not apply to a natural link. The distinctive
feature of the natural link is spontaneously given by the author as a quote,
without consultation from the site that is linked.
Understandably, the
type of Google Mueller rejects the question.
"With regard
to links to your website from other people's websites, usually it is something
you won't have control.
So I will be a
little careful about what you need to have there. "
Does the web page context to the internal link?
Follow-up questions are asked about the internal link and
whether Google uses the entire web page to provide a context to the link on the
page that links to other pages with the same website.
The problem using the entire page is that web pages often
about some subtopics. Links from paragraphs about subtopics will have more contexts
of the words soon around the link than those of the topic of the entire web
page.
Mueller's answer reflects the consideration.
Google Mueller
answers:
"A little bit.
But not so much in random words on a page will affect how the pages are
addressed.
We take it into
account with respect to understanding the context of the page you have there.
Usually the anchor text is the most important part there. "
Anchor best practice text
The key to the use of the best anchor text is Mueller's
statement that when it comes to choosing an anchor text, there is overlap
between what is good for Google and what is good for users
Make an anchor text that tells the user what is expected
when they click on the link to the internal or external page is the best
approach. There's more that might think too much about it.
Article Source: https://www.searchenginejournal.com/google-on-choosing-the-best-anchor-text/398170/